NY Times Thinks Reputation Management Is Best Handled With a Cookie Cutter
Seems that the NY Times aricle about Reputation Manangement is summed up with two photos. The one in the arictle where Michael Fertik, chief executive of reputation.com looks like a deer in the head lights or this one where the guys from Metal Media Rabbit, look like they just sat on a whoopee cushion. Either way you look at it the portrait is not very flattering. Not surprised they would paint such a picture, since the article doesn’t really look at the hard issues of Online Reputation Management(ORM). The fact is that ORM is becoming a huge concern for many companies and they are paying to control the conversation in Social Media.
Since NYT didn’t think it was worth their time to describe the basics of ORM, I’ll give them a hand. The first part of and ORM is to monitor the online conversation. This can be done either with free tools, like Google Alerts, or a paid service like www.Trackur.com (from Andy Beal). After monitoring, the next step is decided by the business or type of business. The difference between ORM for a registered representative and restaurant is huge. Just as the way they portray themselves to their clients. A person that is in the financial arena can’t discuss work on their Facebook page, yet people may go to that same page to evaulate their services. Locking down all the social media outlets that the broker is associated with is not enough, to stop a “friend” from posting a picture from the last time they were doing something in public that their mother yelled at them about. Mean while the restaurant is worried that Yelp.com is holding them hostage with bad reviews, in return for ad buys. These two scenarious help illustrate that ORM can’t be handled in a cookie cutter fashion and each business needs a plan to be able to work the room.
Are you looking to listen to the conversation about your industry, competition, or even your business? We can do that for you starting right now. signup for our monitoring servie and lets see where the conversation goes…
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